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Both Are “Nudging”: Is Pressing for Donations the Same as Pressing for Mutual-Aid Contributions?

Zhang Mading2 min read

Recently, “charitable foundations pressing for donations” has stirred up considerable controversy. It made me think of a question: KangAi Commune also “presses,” in a sense — when members have not fulfilled their mutual-aid obligations, we too send messages, reminders, even repeated notifications.

But although the two look similar, their nature is very different.

The basic logic of charitable giving is voluntariness. If a person is willing to give, that is goodwill; if they are not, they owe no one anything. So if donations are turned into tasks, quotas, or even a source of pressure, they easily drift away from what charitable giving originally means.

Mutual aid at KangAi Commune is different: its foundation is prior agreement and joint performance.

A person joins a mutual-aid group by joining a community on the premise of accepting the mutual-aid covenant: today, when someone else suffers an agreed risk, I bear my share of the mutual-aid obligation; in the future, when I suffer the same risk, other members will help me under the same rules.

So our reminders are not asking members to “show extra kindness,” but reminding everyone to fulfill an obligation they have already agreed to share.

Of course, there are similarities too: neither can be achieved through coercion, and certainly not through shaming or moral blackmail. Even when KangAi Commune presses for performance, it should state the rules clearly and the consequences plainly, letting members decide for themselves under the covenant whether to continue — not turn “being kind” into pressure.

This also illustrates an important difference between mutual aid and charity:

Charity is more “I am willing to help you”; mutual aid is “we have agreed to help each other.”

The former is precious because it is voluntary; the key to the latter’s sustainability is keeping one’s word.

So KangAi Commune can press — but what it presses for is not kindness and not a donation, but the responsibility that each member of a mutual-aid community has jointly promised.

Zhang Mading
Founder, KangAi Commune
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