The Origin of Anti-Cancer Commune's 300,000-Yuan Fundraising Target

At first Anti-Cancer Commune set a fundraising target of 500,000 yuan. Later, after calculating, we were startled by how heavy the cost-sharing burden would be, so we changed it to 200,000 yuan. And since some people always drop out with each round of assistance, we calculate cost-sharing based on 300,000 yuan, so that the actual amount raised can reach at least 200,000 yuan—somewhere between 200,000 and 300,000.

But over time everyone mistakenly came to think we must raise the full 300,000.

In practice, we also calculate cost-sharing so as to strive to ensure the full 300,000 is raised.

And 300,000 has gradually become an industry standard, so that no platform dares lower it.

But in reality, 300,000 is no small cost-sharing burden for each member in the future (in a platform's early days the cost-sharing pressure is not felt), so we must be cautious about anything else that increases members' cost-sharing.